How Social and Behavioral Sciences Drive Response

NPR’s recent piece, How Small Changes Can Yield Big Results For The Government, caught my attention yesterday. Social and behavioral scientists at the White House conducted extensive tests and experiments to drive improved participation in several government programs. What’s fascinating for us marketers is that this really boils down to improving response rates to various… Continue reading How Social and Behavioral Sciences Drive Response

Self-Reporting Limitations and How to Mitigate

…or, “I often pick my nose in public!” Most market research relies on subjects to tell the truth and respond to questions as honestly as possible. We set the stage by making the survey voluntary, encouraging different opinions in a focus group or letting participants know that there are no wrong answers. But some questions… Continue reading Self-Reporting Limitations and How to Mitigate

Getting from What to Why

Increasingly, advertisers are realizing the need to shift gears to attract and cultivate relationships with a new breed of consumer: the digital native. One client recently lamented, “We have always been a manufacturing company who made a great product. It used to be that we advertised the product to the right people and that was… Continue reading Getting from What to Why

Hello World!

Hi there and welcome to View from the Robin’s Nest! My passion for market research–and especially the application of it–comes from a quarter century in marketing, advertising and other communications disciplines. Beginning in medical market research, my work experience has spanned many industries from enterprise software to financial services, outdoor/sports, entertainment and beyond. It’s all… Continue reading Hello World!