Selling Creative Part 2: Talk the Talk

This is the second of four posts, written by Kristin Kidd, Director of Account Service at Amélie Company. These posts provide recap of key takeaways from Ad Club Denver’s “Food For Thought” panel on selling creative. What bad habits should be eliminated when presenting creative work? Collectively, we are poor listeners – trying to answer the clients’ questions […]

Judging the Work

Mutual trust is the cornerstone of a successful agency-client relationship, and key to creating great work. Clients bring unparalleled industry knowledge, while agencies excel at bringing campaigns to life. Trusting each other’s expertise, listening, and asking productive questions can mean the difference between a good campaign and a great one. When it comes time to […]