How Social and Behavioral Sciences Drive Response

NPR’s recent piece, How Small Changes Can Yield Big Results For The Government, caught my attention yesterday. Social and behavioral scientists at the White House conducted extensive tests and experiments to drive improved participation in several government programs. What’s fascinating for us marketers is that this really boils down to improving response rates to various… Continue reading How Social and Behavioral Sciences Drive Response

Driving Behavior Change

How can we know that lasting change has been achieved by a campaign? Time, continual market research and again, time. By their very nature, behavior change campaigns typically span a long period of time because changing a person’s habits in an enduring way requires years not weeks. Market research not only provides a benchmark when… Continue reading Driving Behavior Change