Selling Creative Part 3: Defending the Work

This is the third of four posts, written by Kristin Kidd, Director of Account Service at Amélie Company. These posts provide recap of key takeaways from Ad Club Denver’s “Food For Thought” panel on selling creative. How do you defend the work without sounding defensive? Go back to the brief. The creative brief is an expectation management… Continue reading Selling Creative Part 3: Defending the Work

Selling Creative Part 1: Perception

This is the first of four posts, written by Kristin Kidd, Director of Account Service at Amélie Company. These posts provide recap of key takeaways from Ad Club Denver’s “Food For Thought” panel on selling creative. Recently, I had the privilege of participating in and moderating Ad Club Denver’s “Food For Thought” – a monthly panel… Continue reading Selling Creative Part 1: Perception

In These Walls

When we moved Amélie Company into our new space at 2601 Blake Street in 2009, we knew the building harbored a special energy. The enthusiasm level of our team went through the roof, our clients ooohed and aaahed and prospects were duly impressed. Originally built in 1910 as a paint and varnish manufacturing plant, the… Continue reading In These Walls