Selling Creative Part 3: Defending the Work

This is the third of four posts, written by Kristin Kidd, Director of Account Service at Amélie Company. These posts provide recap of key takeaways from Ad Club Denver’s “Food For Thought” panel on selling creative. How do you defend the work without sounding defensive? Go back to the brief. The creative brief is an expectation management […]

Selling Creative Part 1: Perception

This is the first of four posts, written by Kristin Kidd, Director of Account Service at Amélie Company. These posts provide recap of key takeaways from Ad Club Denver’s “Food For Thought” panel on selling creative. Recently, I had the privilege of participating in and moderating Ad Club Denver’s “Food For Thought” – a monthly panel […]