How to Gain a Competitive Advantage

Companies stand to gain important competitive insights simply by taking the time to explore the full panoply of tools available online. The best part? Most of these tools are free and easy to use. Let’s say you make unique women’s tennis apparel (because I see this as a real need) and you want to improve […]

Judging the Work

Mutual trust is the cornerstone of a successful agency-client relationship, and key to creating great work. Clients bring unparalleled industry knowledge, while agencies excel at bringing campaigns to life. Trusting each other’s expertise, listening, and asking productive questions can mean the difference between a good campaign and a great one. When it comes time to […]

Demographics and Dive Bars

When the Colorado Department of Transportation saw that motorcycle fatalities were on the rise, they knew something had to be done. Accident data pointed to the fact that many fatalities might have been avoided if the riders had been wearing helmets. And yet we are in a state where helmets are not required by law! […]

Hello World!

Hi there and welcome to View from the Robin’s Nest! My passion for market research–and especially the application of it–comes from a quarter century in marketing, advertising and other communications disciplines. Beginning in medical market research, my work experience has spanned many industries from enterprise software to financial services, outdoor/sports, entertainment and beyond. It’s all […]