Selling Creative Part 3: Defending the Work

This is the third of four posts, written by Kristin Kidd, Director of Account Service at Amélie Company. These posts provide recap of key takeaways from Ad Club Denver’s “Food For Thought” panel on selling creative. How do you defend the work without sounding defensive? Go back to the brief. The creative brief is an expectation management […]

Advertising That Makes a Difference

We Helped Move the Needle for Kids’ Oral Health in Colorado Ever wonder what Colorado kids suffer most from? The answer may surprise you. Tooth decay is the #1 chronic disease of childhood and a leading reason for ER visits. According to State of Colorado child oral health statistics, 40% of kindergartners and 55% of third-graders […]

Selling Creative Part 2: Talk the Talk

This is the second of four posts, written by Kristin Kidd, Director of Account Service at Amélie Company. These posts provide recap of key takeaways from Ad Club Denver’s “Food For Thought” panel on selling creative. What bad habits should be eliminated when presenting creative work? Collectively, we are poor listeners – trying to answer the clients’ questions […]

Selling Creative Part 1: Perception

This is the first of four posts, written by Kristin Kidd, Director of Account Service at Amélie Company. These posts provide recap of key takeaways from Ad Club Denver’s “Food For Thought” panel on selling creative. Recently, I had the privilege of participating in and moderating Ad Club Denver’s “Food For Thought” – a monthly panel […]

How to: Create Consumable Content

Whoever said we are all created equal(ly) was probably not referring to content marketing. Consumers of digital content could not be more different, in fact. Think about it. You probably speed-read some emails while paying close and careful attention to others…like the product descriptions of those new shoes. When creating content, we employ this three-pronged […]

Interviewing an Expert: Lida Citroën

I sat down with Lida to explore the world of personal branding and wanted to share the highlights from our intensely interesting conversation. Lida is a published author on the subject of personal branding and continues to teach, consult and speak around the country. RA- How did you get your start in personal branding? LC- After […]

How Social and Behavioral Sciences Drive Response

NPR’s recent piece, How Small Changes Can Yield Big Results For The Government, caught my attention yesterday. Social and behavioral scientists at the White House conducted extensive tests and experiments to drive improved participation in several government programs. What’s fascinating for us marketers is that this really boils down to improving response rates to various […]

How to Build (and Maintain) a Killer Client Roster

Agencies typically suffer from client turnover rates that severely detract from profitability. Experts say that today the average client tenure is less than three years or that half of all agency-client relationships will last less than two years. I have to brag that our agency typically keeps clients for much longer–a source of immense pride […]